Google’s approach to music streaming has been far from fluid. The company tried has Google Play Music which will eventually merge with the company’s other music streaming option - YouTube Music. A new report from Bloomberg claims that Google’s combined subscriber count is now at the 15 million mark, positioning it far from market leaders Apple Music and Spotify which hold 50 million and 100 million respectively.
According to Google, its YouTube Music and Premium user base grew 60% year-over-year. The service starts at $9.99 per month while six-person family plans go for $14.99. Those who own a Google Home speaker can also benefit from free (ad-supported) YouTube Music.
Google Play Music users have expressed their dissatisfaction with the transition to YouTube Play due to the lack of certain key features such as playlist migration despite promises on Google’s behalf. Either way, its good to see that the search giant has made some efforts to streamline its music streaming solutions, but it will take more to carve a serious slice from that market.
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