
A new release from The National Advertising Division (NAD) of BBB (Better Business Bureau) National Programs is calling out T-Mobile for its most recent marketing ads that could mislead customers about its 5G network.
The ad in question may lead customers to believe that T-Mobile and Sprint’s networks have combined and resulted in immediate benefits to T-Mobile customers.
T-Mobile has made clear its ambition to “build American’s largest 5G network” and that “T-Mobile’s 5G network will have “more towers, more engineers, and more coverage” than 5G networks of competitors. These would come as a result of the merger, though in the future tense.
The claims at issue for T-Mobile’s post-merger with Spring 5G service, which appeared in online and television advertising were challenged by Verizon Communications, Inc.[…] NAD
The NAD is recommending that T-Mobile modify its wording in the ad as to not suggest that the benefits of the Sprint merger are immediate. T-Mobile has supported the NAD’s recommendation and will modify the claims like “You’ll get the best 5G network”, “building a 5G network that will deliver unprecedented… reliability, and the highest capacity in history”, at least without means to support these claims.
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