vivo is set to announce the X60 series on December 29 when it was also supposed to unveil the details of its new deal with lens-maker ZEISS, but why wait – today the two companies made their collaboration official and it goes beyond a single launch.
The two will establish the vivo ZEISS Imaging Lab, a joint R&D program focused on developing innovative solutions for mobile imaging technology. The program will oversee the joint development and co-engineering of optical components for future vivo flagships.
Spark Ni, Senior Vice President & CMO of vivo (left) and Joerg Schmitz, Head of ZEISS Consumer Products (right), announce global imaging partnership
vivo already has several imaging R&D centers around the world, which have more than 700 staff in total. But now it can tap into ZEISS’ decades of experience in developing optics and opto-electronics.
The partnership will also start the vivo ZEISS Master Photography campaign to promote newly developed imaging systems and to “inspire users to
vivo X60 series’ cameras with ZEISS Vario-Tessar lenses (click for a closer look)
The first product of the vivo/ZEISS partnership will be unveiled in a couple of weeks time, the vivo X60 series with ZEISS Vario-Tessar lenses featuring the T* anti-reflective coating (leaked camera details offer a sneak peek of what to expect). The X60 will also use ZEISS’ 3D PoP algorithms for bokeh rendering. The camera technology co-developed with ZEISS will be a premium feature for future high-end vivo phones as well.
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